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Marketing to the Poor

By: UP,India) Singh Ramendra (Raj Kumar Goel Institue of Technology (Author) , Tahir A. Wani (Author)

1 in stock

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781032318295

Publisher: Taylor & Francis Ltd

Publication Date: Oct 12th, 2022

Weight: 278 grams

Dimension: 15.50 x 23.50 x 1.20 cms

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This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

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