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Marketing to the Poor

By: UP,India) Singh Ramendra (Raj Kumar Goel Institue of Technology (Author) , Tahir A. Wani (Author)

1 in stock

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781032318295

Publisher: Taylor & Francis Ltd

Publication Date: Oct 12th, 2022

Weight: 278 grams

Dimension: 15.50 x 23.50 x 1.20 cms

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This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

Get Marketing to the Poor by Ramendra (Raj Kumar Goel Institue of Technology, UP,India) Singh at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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