Book Details
Format
Paperback / Softback
ISBN-10
1861523025
ISBN-13
9781861523020
Edition
New
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 1996
Print length
564 Pages
Weight
1,074 grams
Dimensions
18.90 x 24.40 x 3.60 cms
Product Classification:
Sales & marketingTourism industry
Ksh 15,650.00
Manufactured on Demand
0 in stock
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Quality
Fast
Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.
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