Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations
2021 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030837106
ISBN-13
9783030837105
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2021
Print length
302 Pages
Product Classification:
Sales & marketingTourism industry
Ksh 25,200.00
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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
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