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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations - 2021 ed.

By: (Edited by) Gina Alcoriza , (Edited by) Ishmael Mensah , (Edited by) Kandappan Balasubramanian , (Edited by) Mohd Raziff Jamaluddin , (Edited by) S. Mostafa Rasoolimanesh , (Edited by) Vanessa Gaffar

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Ksh 25,200.00

Format: Hardback or Cased Book

ISBN-10: 3030837106

ISBN-13: 9783030837105

Edition: 2021 ed.

Series: Palgrave Studies of Marketing in Emerging Economies

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 28th, 2021

Print length: 302 Pages

Product Classification: Sales & marketing
Tourism industry

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

Get Marketing Tourist Destinations in Emerging Economies by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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