Book Details
Format
Paperback / Softback
ISBN-10
0070527261
ISBN-13
9780070527263
Edition
New
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 16th, 1997
Print length
224 Pages
Weight
288 grams
Dimensions
16.60 x 24.20 x 3.30 cms
Product Classification:
Business strategySales & marketing
Ksh 3,600.00
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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.
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