Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Book Details
Format
Paperback / Softback
ISBN-10
0749477547
ISBN-13
9780749477547
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2016
Print length
256 Pages
Weight
406 grams
Dimensions
26.20 x 21.90 x 1.90 cms
Product Classification:
Sales & marketing
Ksh 6,750.00
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Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
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