Marketing without Advertising : Brand Preference and Consumer Choice in Cuba
Book Details
Format
Paperback / Softback
ISBN-10
1138212709
ISBN-13
9781138212701
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2016
Print length
230 Pages
Weight
374 grams
Dimensions
15.40 x 22.80 x 2.60 cms
Product Classification:
Economic historyBusiness strategySales & marketingSales and marketingAdvertising
Ksh 11,150.00
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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Get Marketing without Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
