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Marketing Your Library
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Marketing Your Library : Tips and Tools That Work

Book Details

Format Paperback / Softback
ISBN-10 0786465433
ISBN-13 9780786465439
Publisher McFarland & Co Inc
Imprint McFarland & Co Inc
Country of Manufacture US
Country of Publication GB
Publication Date Mar 13th, 2012
Print length 231 Pages
Weight 430 grams
Dimensions 17.80 x 25.30 x 1.40 cms
Product Classification: Library & information sciences
Ksh 9,900.00
Werezi Extended Catalogue 0 in stock

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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.


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