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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

By: Lynn R Kahle (Author) , Pierre Valette-Florence (Author)

Manufacture on Demand

Ksh 16,550.00

Format: Paperback or Softback

ISBN-13: 9780765625618

Publisher: Taylor & Francis Ltd

Publication Date: Aug 15th, 2012

Weight: 462 grams

Dimension: 15.40 x 23.00 x 2.60 cms

Category: ECONOMICS

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Get Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Lynn R Kahle at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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