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Markets and the Arts of Attachment

By: France) Cochoy Franck (University of Toulouse (Author) , Joe Deville (Author) , UK) McFall Liz (The Open University (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367872700

Publisher: Taylor & Francis Ltd

Publication Date: Dec 12th, 2019

Dimension: 23.40 x 15.60 x 45.30 cms

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Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

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