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Markets and the Arts of Attachment

By: France) Cochoy Franck (University of Toulouse (Author) , Joe Deville (Author) , UK) McFall Liz (The Open University (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781138904293

Publisher: Taylor & Francis Ltd

Publication Date: May 18th, 2017

Weight: 535 grams

Dimension: 22.20 x 14.10 x 2.50 cms

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Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

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