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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

Book Details

Format Paperback / Softback
ISBN-10 9811222177
ISBN-13 9789811222177
Publisher World Scientific Publishing Co Pte Ltd
Imprint World Scientific Publishing Co Pte Ltd
Country of Manufacture SG
Country of Publication GB
Publication Date Feb 25th, 2021
Print length 288 Pages
Weight 422 grams
Dimensions 15.30 x 22.90 x 1.80 cms
Product Classification: Sales & marketing
Ksh 4,500.00
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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world''s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up''s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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