Married to the Brand : Why Consumers Bond With Some Brands for Life
Book Details
Format
Hardback or Cased Book
ISBN-10
1595620052
ISBN-13
9781595620057
Publisher
Gallup Press
Imprint
Gallup Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 2005
Print length
144 Pages
Weight
398 grams
Dimensions
15.80 x 23.70 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 3,600.00
Werezi Extended Catalogue
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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
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