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Masculinity, Media, and the American Presidency
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Masculinity, Media, and the American Presidency

1st ed. 2015

Book Details

Format Hardback or Cased Book
ISBN-10 1137456442
ISBN-13 9781137456441
Edition 1st ed. 2015
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 16th, 2015
Print length 195 Pages
Weight 380 grams
Dimensions 14.60 x 22.20 x 1.60 cms
Ksh 12,600.00
Werezi Extended Catalogue 0 in stock

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This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major print new media outlets.
Conceptions of political leadership in the United States value qualities considered traditionally masculine and largely reject qualities that are considered feminine. To what extent does the media play a role in the maintenance of this gender hierarchy, where masculinity is the norm-and preference-in American politics? Meredith Conroy''s analysis of presidential election media coverage finds that the media often uses gender conflict framing to create narratives in which a more masculine candidate is in conflict with a more feminine candidate, regardless of a candidate''s sex. Furthermore, she finds this discourse maintains a preference for traits associated with masculinity in US politics.

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