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Mass Communication

By: McQuail DipPSA PhD MA Denis (Author)

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Ksh 172,150.00

Format: Hardback or Cased Book

ISBN-13: 9781412922418

Publisher: SAGE Publications Inc

Publication Date: Nov 23rd, 2006

Dimension: 23.40 x 15.60 x 292.00 cms

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Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.

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