Mass Communication in the Digital Era
1. Edition
Book Details
Format
Hardback or Cased Book
Book Series
digilit
ISBN-10
3847120417
ISBN-13
9783847120414
Edition
1. Edition
Publisher
V&R unipress GmbH
Imprint
V&R unipress GmbH
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 5th, 2026
Product Classification:
Linguistics
Ksh 10,450.00
Not Yet Published
0 in stock
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Quality
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Mass communication redefined: new architectures of communication and meaning
The volume explores the ongoing transformation of mass communication in the digital era, shaped by platformization, multimodality, and changing patterns of audience participation. Bringing together interdisciplinary perspectives, it examines how contemporary media environments reconfigure the production, circulation, and interpretation of meaning. The contributors address both emerging phenomena and enduring structures, including the evolving role of legacy media, the dynamics of participation, and the increasing importance of affect and multimodal communication. Together, they offer a nuanced perspective on the complexity of today’s media landscapes.
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