Mass Media : Coverage, Objectivity, & Changes
Book Details
Format
Hardback or Cased Book
ISBN-10
1617288632
ISBN-13
9781617288630
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 16th, 2011
Print length
171 Pages
Weight
402 grams
Dimensions
23.40 x 15.60 x 1.60 cms
Product Classification:
Media studies
Ksh 20,900.00
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0 in stock
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Quality
Fast
Over the past 20 years, significant evidence has accumulated supporting the use of mass media campaigns in smoking cessation efforts. Studies have shown that smoke cessation campaigns can change beliefs and attitudes about quitting, increase motivation to quit and stimulate quit attempts. Also discussed in this book is the role of mass media in shaping and presenting certain forms of national identity; the prosocial messages in animated cartoons; the political use of fear and news reporting in Italy; media depiction of risky driving and adolescent driving behaviors; and the Axelrod Model of social phenomena and mass media.
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