Mass Media Effects Research : Advances Through Meta-Analysis
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
080584998X
ISBN-13
9780805849981
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2006
Print length
552 Pages
Weight
932 grams
Dimensions
15.90 x 23.60 x 3.50 cms
Product Classification:
Media studiesSocial research & statistics
Ksh 35,100.00
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Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.
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