Mass Media Effects Research : Advances Through Meta-Analysis
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805849998
ISBN-13
9780805849998
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2006
Print length
552 Pages
Weight
1,020 grams
Product Classification:
Media studiesMedia studiesSocial research & statisticsSocial research and statistics
Ksh 15,100.00
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Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
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