Mass Media Effects Research : Advances Through Meta-Analysis

Name: Mass Media Effects Research
Brand: Taylor & Francis Inc
SKU: 9780805849998
Price: 15100 KES
Availability: OutOfStock
ISBN: 9780805849998

Book Details

Format Paperback / softback

Book Series Routledge Communication Series

ISBN-10 0805849998

ISBN-13 9780805849998

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 29th, 2006

Print length 552 Pages

Weight 1,020 grams

Product Classification: Media studies Media studies Social research & statistics Social research and statistics

KSh 15,100.00

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Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.

Get Mass Media Effects Research by Barbara Mae Gayle at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 552 pages.