Mastering Digital Product Management : Product vision, strategy, and Agile execution for digital dominance (English Edition)
Book Details
Format
Paperback / Softback
ISBN-10
9365899818
ISBN-13
9789365899818
Publisher
BPB Publications
Imprint
BPB Publications
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 11th, 2025
Print length
268 Pages
Weight
440 grams
Dimensions
24.30 x 19.20 x 1.40 cms
Product Classification:
Computing & information technologyComputing and Information Technology
Ksh 5,650.00
Werezi Extended Catalogue
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This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.
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