Mastering Fashion Marketing
Book Details
Format
Paperback / Softback
Book Series
Bloomsbury Master Series
ISBN-10
140391902X
ISBN-13
9781403919021
Publisher
Bloomsbury Publishing PLC
Imprint
Red Globe Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 22nd, 2008
Print length
240 Pages
Weight
608 grams
Dimensions
22.80 x 15.10 x 2.20 cms
Product Classification:
Sales & marketingSales and marketingFashion & beauty industriesFashion and beauty industries
Ksh 6,350.00
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Get Mastering Fashion Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.
