Mastering Market Analytics : Business Metrics – Practice and Application
Book Details
Format
Hardback or Cased Book
ISBN-10
178714836X
ISBN-13
9781787148369
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 24th, 2017
Print length
448 Pages
Weight
762 grams
Dimensions
23.30 x 14.60 x 2.80 cms
Product Classification:
Business strategyMarket research
Ksh 15,650.00
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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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