Mastering Market Analytics : Business Metrics – Practice and Application
Book Details
Format
Paperback / Softback
ISBN-10
1838679308
ISBN-13
9781838679309
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 4th, 2019
Print length
448 Pages
Weight
650 grams
Dimensions
15.20 x 22.80 x 2.40 cms
Product Classification:
Business strategyMarket research
Ksh 7,400.00
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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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