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Mastering the Dynamics of Innovation

By: James M. Utterback (Author)

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Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780875847405

Publisher: Harvard Business Review Press

Publication Date: Oct 1st, 1996

Weight: 450 grams

Dimension: 22.90 x 15.80 x 2.10 cms

Category: Research & development management

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Presents a fresh look at how innovation transforms industries, raising the fortunes of some firms while destroying others. This book asserts that several organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.

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