Mastering the Dynamics of Innovation : How Companies Can Seize Opportunities in the Face of Techno...
Book Details
Format
Paperback / Softback
ISBN-10
0875847404
ISBN-13
9780875847405
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Oct 1st, 1996
Print length
288 Pages
Weight
450 grams
Dimensions
22.90 x 15.80 x 2.10 cms
Product Classification:
Research & development managementOffice systems & equipment
Ksh 5,400.00
Re-Printing
0 in stock
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Quality
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Presents a fresh look at how innovation transforms industries, raising the fortunes of some firms while destroying others. This book asserts that several organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman''s amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.
Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I''ve read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.
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