Designed as a large matchbook, complete with slipcase and striking edge, this is the first ever collection of Indian matchbox labels.
Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture.
Get Match Book, The by V.Geetha & Shahid Datawal at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Tara Books and it has 196 pages.
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