Maucher and Malik on Management – Maxims of Corporate Management – Best of Helmut Maucher´s Speeches, Essays and Interviews : Maxims of Corporate Management - Best of Helmut Maucher's Speeches, Essays and Interviews
Book Details
Format
Hardback or Cased Book
ISBN-10
3593500256
ISBN-13
9783593500256
Publisher
Campus Verlag
Imprint
Campus Verlag
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Mar 21st, 2014
Print length
356 Pages
Weight
694 grams
Dimensions
23.10 x 16.20 x 2.60 cms
Product Classification:
Management & management techniquesManagement and management techniques
Ksh 5,600.00
Werezi Extended Catalogue
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Focuses on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. This book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.
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