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MBA Marketing
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Book Details

Format Paperback / Softback
Book Series MBA Series
ISBN-10 1137300299
ISBN-13 9781137300294
Publisher Bloomsbury Publishing PLC
Imprint Red Globe Press
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 11th, 2013
Print length 544 Pages
Weight 820 grams
Dimensions 23.00 x 15.40 x 2.60 cms
Product Classification: Sales & marketing
Ksh 12,600.00
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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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