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McLuhan in Reverse
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McLuhan in Reverse : His General Theory of Media (GToM)

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Book Details

Format Paperback / softback
ISBN-10 1433182467
ISBN-13 9781433182464
Edition New
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 23rd, 2021
Print length 146 Pages
Weight 1,302 grams
Product Classification: Media studiesMedia studies
KSh 6,400.00
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Despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

Despite McLuhan''s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.


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