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Measure What Matters
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Measure What Matters : Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Book Details

Format Hardback or Cased Book
ISBN-10 0470920106
ISBN-13 9780470920107
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Apr 5th, 2011
Print length 272 Pages
Weight 470 grams
Dimensions 23.80 x 16.40 x 2.60 cms
Product Classification: Public relations
Ksh 4,100.00
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

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