Measure What Matters : Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Book Details
Format
Hardback or Cased Book
ISBN-10
0470920106
ISBN-13
9780470920107
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 5th, 2011
Print length
272 Pages
Weight
470 grams
Dimensions
23.80 x 16.40 x 2.60 cms
Product Classification:
Public relations
Ksh 4,100.00
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
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