Measurement and Research Methods in International Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1780520948
ISBN-13
9781780520940
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 23rd, 2011
Print length
200 Pages
Weight
528 grams
Dimensions
23.20 x 15.70 x 2.40 cms
Product Classification:
International businessSales & marketing
Ksh 16,400.00
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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
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