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Measurement in Marketing

By: USA) Baumgartner Hans (Pennsylvania State University (Author) , Belgium) Weijters Bert (Ghent University (Author)

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Ksh 18,000.00

Format: Hardback or Cased Book

ISBN-13: 9781800436312

Publisher: Emerald Publishing Limited

Publication Date: Sep 12th, 2022

Weight: 480 grams

Dimension: 16.10 x 23.70 x 2.10 cms

Category: Research methods: general

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Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

Get Measurement in Marketing by Hans (Pennsylvania State University, USA) Baumgartner at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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