Measurement in Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1800436319
ISBN-13
9781800436312
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 12th, 2022
Print length
240 Pages
Weight
480 grams
Dimensions
16.10 x 23.70 x 2.10 cms
Product Classification:
Research methods: generalSales & marketing managementSales & marketing
Ksh 14,200.00
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Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
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