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Measuring Advertising Effectiveness

By: William D. Wells (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805819014

Publisher: Taylor & Francis Inc

Publication Date: May 1st, 1997

Dimension: 22.90 x 15.20 x 68.00 cms

Category: Information theory

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Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

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