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Measuring Identity

By: Rawi (Harvard Business School) Abdelal (Author) , Madison) Herrera University of Wisconsin Yoshiko M. (Associate Professor (Author) , Massachusetts) Johnston Alastair Iain (Harvard University (Author)

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Ksh 6,700.00

Format: Paperback or Softback

ISBN-13: 9780521732093

Publisher: Cambridge University Press

Publication Date: Apr 6th, 2009

Weight: 640 grams

Dimension: 23.40 x 15.50 x 1.80 cms

Category: Research methods: general

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Abdelal, Herrera, Johnston, and McDermott have brought together leading scholars from a variety of disciplines to consider the conceptual and methodological challenges associated with treating identity as a variable, offer a synthetic theoretical framework, and demonstrate the possibilities offered by various methods of measurement.

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