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Measuring Psychological Responses To Media Messages

By: Annie Lang (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805807172

Publisher: Taylor & Francis Inc

Publication Date: Sep 1st, 1994

Dimension: 22.90 x 15.20 x 59.00 cms

Category: Information theory

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Tools have been developed in cognitive psychology and psychophysiology which attempt to measure "thinking" without asking people how they do it. This work explores the history and theory behind the these methods, and how they might be used to further knowledge about the processes of communication.

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Mind, Body, & Spirit