Measuring the User Experience : Collecting, Analyzing, and Presenting UX Metrics
Book Details
Format
Paperback / Softback
Book Series
Interactive Technologies
ISBN-10
0128180803
ISBN-13
9780128180808
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 17th, 2022
Print length
384 Pages
Weight
616 grams
Dimensions
19.10 x 23.40 x 1.90 cms
Product Classification:
Graphical & digital media applicationsGraphics programmingHuman-computer interaction
Ksh 7,850.00
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*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024*Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
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