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medi@sia
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medi@sia : Global Media/tion In and Out of Context

Book Details

Format Hardback or Cased Book
ISBN-10 0415371554
ISBN-13 9780415371551
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 9th, 2006
Print length 268 Pages
Weight 660 grams
Product Classification: Media studies
Ksh 28,800.00
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This inter-disciplinary volume provides a comparative, case-based, sociological analysis of media in Asia today, examining the link between media and society.

This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. 

Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.


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