Media Analytics : Understanding Media, Audiences, and Consumers in the 21st Century
Book Details
Format
Hardback or Cased Book
ISBN-10
1138581038
ISBN-13
9781138581036
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2023
Print length
416 Pages
Weight
744 grams
Dimensions
15.80 x 23.60 x 3.10 cms
Ksh 27,900.00
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
Get Media Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
