Media Analytics : Understanding Media, Audiences, and Consumers in the 21st Century
Book Details
Format
Hardback
ISBN-10
1138581038
ISBN-13
9781138581036
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2023
Print length
416 Pages
Weight
744 grams
Dimensions
15.80 x 23.60 x 3.10 cms
KSh 27,900.00
Currently unavailable
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
Get Media Analytics by Amy Jo Coffey, C. Ann Hollifield at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 416 pages.
Customers Who Bought This Also Bought
Cultish
KSh 2,350.00
How to Read the Bible for All Its Worth
KSh 3,250.00
The Art of Fighting
KSh 3,950.00
The Gutenberg Galaxy
KSh 6,000.00
Persuasion and Power
KSh 4,850.00
Helping College Students Write
KSh 6,850.00
Persuasion in Society
KSh 17,100.00
Nonviolent Communication: A Language of Life
KSh 3,050.00
The Dynamics of Persuasion
KSh 9,800.00
Fundamental Issues, Measurement and Study Design
KSh 35,100.00
The Psychology of Clear Leadership Communication
KSh 30,950.00
Patterns in Language and Communication
KSh 18,800.00
