Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030866793
ISBN-13
9783030866792
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 16th, 2022
Print length
501 Pages
Product Classification:
Media studiesPublic relationsMedia, information & communication industries
Ksh 27,000.00
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The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media.
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