Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030866823
ISBN-13
9783030866822
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 17th, 2023
Print length
501 Pages
Product Classification:
Media studiesPublic relationsMedia, information & communication industries
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The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media.
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ''misinformation epidemic'', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the "new responsibilities" of companies such as sustainability, agility and resilience, etc.
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