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Media and Middle Class Moms
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Media and Middle Class Moms : Images and Realities of Work and Family

Book Details

Format Hardback or Cased Book
ISBN-10 0415993083
ISBN-13 9780415993081
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 5th, 2009
Print length 196 Pages
Weight 540 grams
Product Classification: Media studies
Ksh 30,600.00
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This book engagingly presents firsthand, ethnographic research from a study that examined, in the context of actual work/family choices, how middle class American parents received, processed, and sometimes resisted media messages about work and family.
Written by nationally recognized anthropologists Conrad Kottak and Lara Descartes, this ethnography of largely white, middle class families in a town in the midwest explores the role that the media play in influencing how those families cope with everyday work/family issues. The book insightfully reports that families struggle with, and make work/family decisions based largely on the images and ideas they receive from media sources, though they strongly deny being so influenced.  An ideal book for teaching undergraduate family, media, and methods courses.

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