Media Argumentation : Dialectic, Persuasion and Rhetoric
Book Details
Format
Paperback / Softback
ISBN-10
0521700302
ISBN-13
9780521700306
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2007
Print length
404 Pages
Weight
586 grams
Dimensions
22.60 x 15.90 x 1.80 cms
Product Classification:
Media studies
Ksh 7,150.00
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Media argumentation is a powerful force in our lives. From television commercials to war propaganda it can greatly influence public opinion. Walton takes a fresh look at the influence of mass media, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion.
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