Media Argumentation : Dialectic, Persuasion and Rhetoric
Book Details
Format
Hardback or Cased Book
ISBN-10
0521876907
ISBN-13
9780521876902
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 24th, 2007
Print length
400 Pages
Weight
662 grams
Dimensions
23.50 x 15.60 x 2.30 cms
Product Classification:
Media studies
Ksh 9,600.00
Manufactured on Demand
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Media argumentation is a powerful force in our lives. From television commercials to war propaganda it can greatly influence public opinion. Walton takes a fresh look at the influence of mass media, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion.
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