Media Audiences : Effects, Users, Institutions, and Power

Name: Media Audiences
Brand: SAGE Publications Inc
SKU: 9781506397405
Price: 22500 KES
Availability: OutOfStock
ISBN: 9781506397405

2 Revised edition

by John L. Sullivan

Book Details

Format Paperback / softback

ISBN-10 1506397409

ISBN-13 9781506397405

Edition 2 Revised edition

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date May 11th, 2020

Print length 368 Pages

Weight 678 grams

Dimensions 18.50 x 23.10 x 1.90 cms

Product Classification: For undergraduate education and equivalents Textbook, coursework Communication studies Media studies Media studies

KSh 22,500.00

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Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media.

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Get Media Audiences by John L. Sullivan at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 368 pages.