Media Audiences
Book Details
Delivery Location
Delivery fee: Select location
Delivery in 4 days
Volume I overviews the history of audience research and the ways that audiences have been conceptualised. It includes papers that consider how debates and discussions about audiences have changed in the context of different media developments. Volume II deals with different ways that audiences and their responses/uses of media have been measured. This volume pays particular attention to the way that audience studies have responded to the challenges of different media. Volume III focusses on specific genres of entertainment, specific media, or on specific media groups. Finally, Volume IV looks specifically at audience research that has tested the way that the media influence society, attitudes and behaviours. The papers reflect a range of the different topics that have been tested and also to give a sense of different methodologies used to test these.
Get Media Audiences by Barrie Gunter at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has 1320 pages.
Customers Who Bought This Also Bought
Cultish
KSh 2,350.00
How to Read the Bible for All Its Worth
KSh 3,250.00
The Art of Fighting
KSh 3,950.00
The Gutenberg Galaxy
KSh 6,000.00
Persuasion and Power
KSh 4,850.00
Helping College Students Write
KSh 6,850.00
Persuasion in Society
KSh 17,100.00
Nonviolent Communication: A Language of Life
KSh 3,050.00
The Dynamics of Persuasion
KSh 9,800.00
Fundamental Issues, Measurement and Study Design
KSh 35,100.00
The Psychology of Clear Leadership Communication
KSh 30,950.00
Patterns in Language and Communication
KSh 18,800.00
