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By: (Edited by) Barrie Gunter , (Edited by) David Machin
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Volume I overviews the history of audience research and the ways that audiences have been conceptualised. It includes papers that consider how debates and discussions about audiences have changed in the context of different media developments. Volume II deals with different ways that audiences and their responses/uses of media have been measured. This volume pays particular attention to the way that audience studies have responded to the challenges of different media. Volume III focusses on specific genres of entertainment, specific media, or on specific media groups. Finally, Volume IV looks specifically at audience research that has tested the way that the media influence society, attitudes and behaviours. The papers reflect a range of the different topics that have been tested and also to give a sense of different methodologies used to test these.
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