Book Details
Format
Hardback or Cased Book
ISBN-10
140394542X
ISBN-13
9781403945426
Edition
2005 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 8th, 2005
Print length
228 Pages
Weight
418 grams
Dimensions
14.90 x 22.50 x 1.90 cms
Product Classification:
Cultural studiesMedia studiesCultural studiesMedia studiesSocial theory
Ksh 8,100.00
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Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.
Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of "passive" and "active" media audiences.
Get Media Audiences and Identity by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
