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Media Between Culture and Commerce
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Media Between Culture and Commerce : An Introduction

Book Details

Format Paperback / Softback
ISBN-10 1841501654
ISBN-13 9781841501659
Publisher Intellect
Imprint Intellect Books
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 15th, 2007
Print length 256 Pages
Weight 440 grams
Dimensions 22.90 x 17.40 x 1.40 cms
Product Classification: Media studies
Ksh 5,200.00
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Reflects on the debate and the concern about the role of the media in a rapidly changing society. Part of the "Changing Media, Changing Europe" series, this book addresses the consequences of the main changes the media have undergone. It is intended for researchers and students in communication sciences.
In the face of declining newspaper sales, challenges from online competitors, and flagging ratings for broadcast news programs, media companies have struggled to maintain their relevance. Media between Culture and Commerce brings together a group of European media experts to address the consequences of a system that is increasingly powered by global media conglomerates that set the pace of news and information. As national borders blur and the corporations behind journalism and broadcasting continue to merge, this timely volume will prove a necessary resource to those interested in European media studies and globalization.

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