Media Disparity : A Gender Battleground
Book Details
Format
Paperback / Softback
ISBN-10
1498515606
ISBN-13
9781498515603
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 2015
Print length
310 Pages
Weight
446 grams
Dimensions
22.90 x 15.20 x 2.40 cms
Product Classification:
Film theory & criticismCommunication studiesMedia studiesGender studies, gender groups
Ksh 9,950.00
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This book highlights the progress—or lack thereof—in media regarding portrayals of women, across genres and cultures within the twenty-first century.
For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have repeatedly seen a systemic underrepresentation and misrepresentation of women in media. Examining the latest research in discourse and content analyses trending in both domestic and international circles, Media Disparity: A Gender Battleground highlights the progress—or lack thereof—in media regarding portrayals of women, across genres and cultures within the twenty-first century. Blending both original studies and descriptive overviews of current media platforms, top scholars evaluate the portrayals of women in contemporary venues, including advertisements, videogames, political stories, health communication, and reality television.
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