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Media Effects : Advances in Theory and Research

By: (Edited by) Arthur A. Raney , (Edited by) Jennings Bryant , (Edited by) Mary Beth Oliver

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Ksh 15,700.00

Format: Paperback / Softback

ISBN-10: 1138590223

ISBN-13: 9781138590229

Edition Number: 4

Series: Routledge Communication Series

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 28th, 2019

Print length: 454 Pages

Weight: 884 grams

Dimensions (height x width x thickness): 17.80 x 25.30 x 2.60 cms

Product Classification: Communication studies
Media studies

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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.

This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. 


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