Media Effects and Beyond : Culture, Socialization and Lifestyles

Name: Media Effects and Beyond
Brand: Taylor & Francis Ltd
SKU: 9780415756198
Price: 4400 KES
Availability: OutOfStock
ISBN: 9780415756198

by Karl Erik Rosengren

Book Details

Format Paperback / softback

Book Series Communication and Society

ISBN-10 0415756197

ISBN-13 9780415756198

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 27th, 2014

Print length 334 Pages

Weight 506 grams

Dimensions 23.30 x 16.60 x 1.60 cms

Product Classification: Cultural studies Media studies Cultural studies Media studies

KSh 4,400.00

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An analysis of the use and effects of television, video and music where the consumer is not seen as a passive object but as an active subject.

Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children''s, adolescents'' and families'' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles.
Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.

Get Media Effects and Beyond by Karl Erik Rosengren at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 334 pages.