Media Effects and Beyond : Culture, Socialization and Lifestyles
Book Details
Format
Paperback / Softback
Book Series
Communication and Society
ISBN-10
0415756197
ISBN-13
9780415756198
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 27th, 2014
Print length
336 Pages
Weight
506 grams
Dimensions
23.30 x 16.60 x 1.60 cms
Product Classification:
HumanitiesCultural studiesMedia studies
Ksh 4,250.00
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An analysis of the use and effects of television, video and music where the consumer is not seen as a passive object but as an active subject.
Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children''s, adolescents'' and families'' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles.
Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
Get Media Effects and Beyond by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
