Media Effects Research : A Basic Overview
by
Glenn Sparks
Book Details
Format
Paperback / Softback
ISBN-10
1305077474
ISBN-13
9781305077478
Publisher
Cengage Learning, Inc
Imprint
Wadsworth Publishing Co Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2015
Print length
368 Pages
Weight
478 grams
Dimensions
23.00 x 16.30 x 1.30 cms
Product Classification:
Media studies
Ksh 11,250.00
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Helps you understand the true impact of media today. This book explains how the effects of mass media are measured and what the research has concluded about media's influence on our lives.
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media''s effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media''s influence on our lives. Cutting-edge coverage includes electronic media''s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media''s effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.
Get Media Effects Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has pages.
