Media Entertainment : The Psychology of Its Appeal

Name: Media Entertainment
Brand: Taylor & Francis Inc
SKU: 9780805833249
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780805833249

Book Details

Format Hardback

Book Series Routledge Communication Series

ISBN-10 0805833242

ISBN-13 9780805833249

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date May 1st, 2000

Print length 294 Pages

Weight 635 grams

Product Classification: Media studies Media studies Psychological theory & schools of thought Psychological theory, systems, schools and viewpoints

KSh 30,950.00

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This collection of essays covers all essential aspects of media entertainment, written in a non-technical style for appeal to scholars in communication and psychology as well as to students at mid to advanced levels of study.

This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.

Get Media Entertainment by Dolf Zillmann at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 294 pages.