Media Entertainment : The Psychology of Its Appeal
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
0805833242
ISBN-13
9780805833249
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 1st, 2000
Print length
294 Pages
Weight
635 grams
Product Classification:
Media studiesPsychological theory & schools of thought
Ksh 27,900.00
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This collection of essays covers all essential aspects of media entertainment, written in a non-technical style for appeal to scholars in communication and psychology as well as to students at mid to advanced levels of study.
This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.
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